That's youth spending on mobile in 2010 - 10x the size of the global recorded music industry or 13% of youth's global disposable income. Product Model strategies are limiting the growth story. How will this figure impact aligned industries and where is the growth from here? We study winners in this space and identify which companies are able to grow youth spending even in the face of recessionary pressure. More

How will mobile brands navigate the change from the Product to the Service Model? How does the Product Model generate inefficient youth marketing and product development? We studied how category leaders engaged youth to develop higher product hit-rates, sustainable marketing and actionable consumer insights. More

Not all customers are created equal; customer pyramids are specific to the company. Does your company marketing strategy encourage an overweighting of high-churn early adopters? Does your company have enough opinion formers and influencers to generate Earned Media? We examine the nature of customer pyramids and how this impacts the way you interpret your data. More

How does the marketing of brands like Red Bull, Apple, Threadless, Jet Blue, Jones Soda, Scion, Ford Fiesta vary significantly from the mediocre? The answer lies in understanding the 90-10 rule. Whether you're a youth brand or a government agency, we'll show you how to implement a Beachhead tactic and engage this profitable niche to drive insights, Earned Media and product development. More

What is the growth story for 2010? What will the key drivers for youth markets be in the new Service Decade? Using data covering 65 markets, key case studies from category leaders and on-the-ground insights from our Youth Research Partners we provide a comprehensive analysis and set of recommendations for your team to implement an effective youth marketing strategy. More

We've been researching mobileYouth since 2001 covering 65 markets for over 250 clients worldwide. Our 2010 report combines this pedigree with the latest developments sourced by our global partners. We realize you're busy so we're not providing you with even more information to sit on your desk. Instead, we're providing you with an action plan, a simple 5 step execution strategy to better engage youth in an easy-to-present format. More