Mobile Youth and Twitter - new research

One of the key research findings from our mobileYouth 2008 Social Media report was the exponential growth in Twitter usage by youth. We now see Under 25s as the heaviest users of Twitter!

Is Twitter SMS 2.0?
From being predominantly the domain of 25-34 year old techs, Twitter has burgeoned into a valid youth platform. Here are some interesting findings:
* Youth twitter usage rapidly adopting similar patterns to SMS usage implications for operator charging, marketing channels, PR abound...
* Under 25s now constitute 25% of twitter usage - the largest single age group
* Japanese youth have rapidly adopted twitter into their daily social activities. Go watch the public Twitter feed and witness how much Japanese content passes through.
* Twitter still has a long way to go to reach the lowest common denominator that made SMS fly but it has the advantage of a core consumer beachhead to play with.

Interested in Twitter?
Check out mobileYouth's own Graham Brown and Josh Dhaliwal on Twitter

Report links
* Download the Report PDF
* Social Media Presentation here
* Recommendations from the Social Media Report
* About the Report

Technorati Tags: twitter, social media, youth marketing, mobile youth, mobileyouth

Mobile Youth Report Social Media (part 3)

From mobileYouth

Technorati Tags: mobile youth report, youth research, youth social media, social media, mobile social media

MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08

Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.

Mobile Youth Workshop Q3 2008

View SlideShare presentation or Upload your own. (tags: mobile youth)

Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.

powerpoint, presentation, youth, marketing, download

Mobile Youth Report 2008 - Free Data Download

1.1 billion consumers aged under 30 with a combined spend on mobile of a quarter of a trillion dollars ($270 billion)! That's the size of the mobile youth market according to mobileYouth's latest 2008 research - the mobile youth report. Here are some sample data sets from the report available for download & sharing.

More free youth data available for download at mobileYouth (fill in the form on the home page)

Mobileyouth Data Sample

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Mobile Youth Report 2008

What do our clients say about mobileYouth report?

View Details of the Mobile Youth Report (click here)

“We use Mobile youth extensively within International Marketing at T-Mobile as it is a consumer centric comprehensive report that effectively describes the desires, motivations and behaviours of this complex consumer segment to mobile as part of their overall lifestyle…[issues are] debated throughout a report offering valuable insights backed by robust quantitative analysis.”

• Tony Kypreos, International Vice President, T-Mobile

“The report gives us some unique insights into youth.”

• Harry Prabandham, Global Alliances Manager, Motorola Inc.

“We found the report very informative and have used the extensive data supplied”

• Tobias Freudenberg, Product Strategy Manager, AOL Deutschland

“An excellent report! One that we have used again and again.”

• Dusan Hamlin, Director, Carat International

“mobileYouth has been very helpful in the development of Vodafone’s approach to delivery of content in a responsible manner”

• Caroline Dewing, Communications Manager, Vodafone

“We have found the report to be an invaluable source of data and statistics that we have used again and again.”

• Matt Champion, Brand Advertising Director, Mediacom

“We used the report to help us understand what products we should be focussing on in our youth offering.”

• Nicolas Droulat, Senior Analyst, Bouygues Telecom

“As always, an excellent report”

• Damien Brady, CEO, Extreme Mobile

“We bought 30 reports when working on that project and mobileYouth was the best of the lot”

• Avery Dennison

“A thoroughly informative and enjoyable read. I was particularly impressed with the deconstruction of perceptions of youth and fashion - very insightful - and the presentation of data is very accessible too.”

• Daniel Bevis, Knowledge & Intranet Administrator, Leo Burnett