About the Data:
In which situations have you exchanged messages over SMS or a mobile instant messenger with a friend? (Check all that apply)
a. to say hi
b. to ask a question
c. to share location
d. to share pictures
e. to share videos
f. to share information (via text)
g. to see if they are free
h. to share my location
i. to plan meetups
j. to seek help during an emergency
*The 10 options were constructed from a previous ethnographic field research into teenage communication behavior.
Online & offline survey of 11,300 respondents aged 14-18 across 65 global markets which include (but not limited to) US, Canada, UK, Germany, France, Spain, Italy, India, Indonesia, Japan, South Africa, Kenya, Australia, Brazil and Mexico.
Date of Study: June 2013