Presentation: #Trends 101 from mobileYouth

A new 130 page slideshare by Graham Brown of mobileYouth covering trends, youth marketing and mobile culture. How to download MobileYouthReport.com subscribers can download the presentations here. Click on each image below to download the relevant PDF.             More mobileYouth...

Presentation: India Reclaimed- The story of one generation and their quest to find lost social space

India Reclaimed looks at how mobile phones form a composite element of daily influence, peer group interaction and social status for youth in India. Where are the key youth segments that BlackBerry, Nokia, Sony Ericsson, Motorola and Apple should target in Indonesia? What the key drivers behind each youth segment for these mobile handset brands? How can mobile handset brands activate their key youth...

Presentation: Samsung – Reclaiming Indonesia. How can Samsung realign marketing to meet youth expectations?

Samsung mobile has slowly but surely emerged as a second option brand for Indonesian youth. With their latest range of Android based smartphones, Samsung seems to be pushing itself as an innovative yet affordable handset in the Youth market. But do young Indonesians see Samsung as the innovative brand? What is it they expect from Samsung mobiles? How can Samsung tap its beachhead community to advocate the brand...

Presentation: Motorola – Reclaiming Indonesia. How can Motorola reawaken its ‘Moto’-lovers?

Motorola had its glory days among Indonesian youth with the RAZR handsets. In recent years BlackBerry has replaced Motorola in the Indonesian youth market. But there are passionate users of Motorola who still wait for the brand to give them some social currency. Who are they? How can Motorola activate them? Download the presentation to get the answers. Download PDF ...

Presentation: RIM- Reclaiming Indonesia. How can BlackBerry engage its fans to stay ahead of the curve?

BBM allowed young Indonesian users to port their real life networks on to the handset and stay connected at all times. Today the most passionate BBM users are young females. What is it about BBM that gets them so excited? What more do they want from BBM? How can BlackBerry serve this niche and win the rest of the youth market? Find answers to these questions in our presentation. Download PDF ...

Presentation: Sony Ericsson- Reclaiming Indonesia. How can Sony Ericsson tap its latent market potential?

Sony Ericsson has a large beachhead community in Indonesia which it has yet to tap. Who are Sony Ericsson beachheads? How does Sony Ericsson handsets fit into their lives? What can Sony Ericsson do to activate them for word-of-mouth advocacy marketing? Get the presentation to find answers to these questions. Download PDF ...

Presentation: Nokia- Reclaiming Indonesia. How can Nokia regain the teen market in Indonesia?

The story of Nokia is the story of its beachheads. Nokia Indonesia needs to focus on being loved by the few that matter. Who are these beachheads? Why do they matter? What drives their social behavior? How can Nokia activate them for word-of-mouth based advocacy marketing? Get the answers in our presentation. Download PDF ...

Presentation: Indonesia Reclaimed- The story of one generation and their quest for find lost social space

Indonesia Reclaimed looks at how mobile phones form a composite element of daily influence, peer group interaction and social status for youth in Indonesia. Where are the key youth segments that BlackBerry, Nokia, Sony Ericsson, Motorola and Apple should target in Indonesia? What the key drivers behind each youth segment for these mobile handset brands? How can mobile handset brands activate their key youth...

Reclaimed

Reclaimed is a new series of presentations aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Reclaimed looks at how mobile phones form a composite element of daily influence, peer group interaction and social status for youth. The following presentations are available to download in the Reclaimed...

Presentation: The Youth Mobile Age Parts 1-5

50 Ideas to Shape 2011. Find out what’s hot and what’s not in the Youth Mobile Age in this new 5 part series edited by Graham Brown from mobileYouth. If you want to know how it’s going to be tomorrow, look at how it is today with young people. World over we see future usage patterns, business models and technologies being explored, adapted and refined by youth. Where would we be without SMS, BBM, Facebook and...